'No One Showed Interest:' Pagani Customers Don't Want An Electric Hypercar

 Pagani doesn't have trouble selling its cars. With around 50 produced every year, buyers are content to wait for an extremely long time to get their very own hand-built Italian supercar. That is, unless it's electric.

In an interview with CarBuzz, Pagani spokesperson Sebastian Berridi revealed past plans for an all-electric performance car from the brand. But when the company showed this idea to customers, there was absolutely zero demand. So the idea was scrapped.

"When we started the development of the Utopia eight years ago, we dedicated a team to a fully battery-electric model," Berridi told CarBuzz. "The idea was to launch an electric Utopia and [a] combustion version. We never thought of a hybrid because we believed it was very complex. The technology was not at its peak in that period."

Pagani Had Plans for an EV, But No One Was Interested

Despite investing what sounds like a significant sum into the electric Utopia's development, Pagani ultimately had to drop the car from its future lineup, simply because people didn't want one.

"We showed the idea to our dealers and our customers, but no one showed interest," Berridi said. "We are a family-owned company, so we had to abandon the battery-electric vehicle. It's a shame because we invested a lot in research and development. We were very close to suppliers for Mercedes-AMG. They were at the peak of technology. We had to cancel it. We have to make a sustainable company, and we can't go against our economic interest."